25
Jul

SK Net Service Company Ltd:Microsoft CEO Steve Ballmer said the purchase of Yahoo has ended

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Ballmer said that Microsoft is raising to buy Yahoo and Web search industry leader Google competition efficient shortcut, “Yahoo launched around the centre of many of negotiations with relevant content, of course, also concerned with other things. This is a Microsoft and Google between the ‘two-struggle’. ”

Microsoft announced that in order to show that the existing Internet business momentum, the company has a deal with Facebook, will search engine and search advertising introduction of Facebook, the expansion in the latter site banner ads on the exclusive sale of the existing agreement.

Prior to that Microsoft must be in early May before a deal with Yahoo, can the new government get on the stage regulatory approval, but was rejected by Yahoo’s 47.5 billion U.S. dollars of Microsoft’s offer.

July 25, according to foreign media reports, Microsoft CEO Steve Ballmer (Steve Ballmer) Thursday said that the need for Microsoft in the Web search business to invest heavily, but now, to buy Yahoo has been on “the end.”

Ballmer explained to the investors of a number of parties for up to six months of negotiations ending a deadlock in July, said: “We have our own set of principles, but on these principles and Yahoo start of negotiations has not been progress. Well, since the end, we can continue moving forward. ”

(SK Net Service Company Ltd)

Microsoft’s Ballmer Thursday in the opening ceremony of the annual analyst, said: “We between the two companies did not start any negotiations. Yahoo has been under negotiation is a tactical, not strategic.”

Ballmer said that Microsoft’s acquisition of Yahoo’s significant, because it will be both the research and development and investment into one data center, saving significant cost. However, he said, the ultimate result of this transaction prices and a possible extension of the regulatory approval of the problem and collapsed, “the two sides in prices can not reach a consensus on the issue, but if forced to regulatory approval process and the extension of…… can not be said to be good The tactics. ”

Microsoft’s search and advertising group senior vice president of Sati Ya Na Dela (Satya Nadella) said that the search service will be this fall in the Facebook Web site launched

Yahoo to buy is tactical rather than strategic

Yahoo to buy outside the major programme

This article is provided by SK Net Service Company Ltd

Ballmer said that Yahoo to buy Web search reflect the importance. He pointed out that the search is to find more and more consumers of digital media and e-commerce services starting point, contains 1 trillion U.S. dollars of business opportunities.


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25
Jul

SK Net Service Company Ltd:Tencent would like to establish standards of the Internet advertising

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Ma Huateng, Tencent Over the past few years has been committed to the accurate and user interaction, research and development best suited to China’s online brand marketing system. From the United States, Singapore, Hong Kong, China, China Taiwan Area and the Mainland of China, a senior advertising industry marketing experts, by Tencent past 500 case studies summed up the wisdom of Tencent efficient dissemination of ideas online brand, our purpose is to ripening the market So that customers more good understanding of online marketing.

This article is provided by SK Net Service Company Ltd

July 24, the world’s top marketing people to attend the meeting in Shanghai, which is Tencent network since April of this year in Beijing after the summit of global Internet marketing, once again carried out on the fast-growing market for heating your marketing.

Ma Huateng at the summit delivered a speech, he said that Tencent according to its own refining more than 500 cases to the Internet efficiently integrated marketing tool, not exclusive Tencent own resources, Ma Huateng Tencent Mind would like to contribute to the industry as a whole. Integrated Marketing on the Internet there is not a recognized the accuracy of the former front-to-back performance measurement tools, therefore, the purpose of this Tencent Tencent will promote the integration of these Internet marketing solutions in China and even the global Internet online integrated marketing standards. Olympic torch relay in the course of the close unity of the Chinese at home and abroad since the Chizaizhixin. The cause of earthquake relief in the Internet actively take responsibility for the reconstruction of disaster areas to make a positive contribution. Olympic Games on the Internet will be the first large-scale intervention of the report and broadcast the Olympics, the world understand China and China embrace the world of the window. Government leaders at all levels in China has increased significantly this year, the attention and listen to the Internet can be said to be 08 to play a far-reaching impact on China’s Internet, the mainstream status for the year. As the two sides of one coin, the constant expansion of the Internet behind, but also contains thriving commercial value. This year, high energy and other effects of the Internet in China still maintained a strong growth. It is estimated that by 2010, China’s Internet market size will exceed 100 billion yuan. One online advertising market size will exceed 20 billion yuan. This shows that the Internet as a high-tech, low-power, high value-added industries, the energy of the current global financial crisis and have a stronger ability to resist, it also proves that the Internet to promote economic development ability and strength. It can be foreseen that there will be more and more enterprises to adopt the Internet and the means of integration, both from the optimization of business processes to enhance work efficiency and strengthen competitiveness. How to use the Internet for online marketing, which will be one of the most important aspect of this is also the theme of the Forum today.

(SK Net Service Company Ltd)


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25
Jul

SK Net Service Company Ltd:What is the relation between SOA and SaaS ?

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For its development after a sober expected, “more because of the scale of operation and get the economy and the external value of the proposed service will replace the internal implementation of the service. As enterprises gradually learn from SOA-driven service provider concept , ITIL and SaaS will face a question: as service providers, they need quickly, to provide cheap and reliable services, including the implementation of management, reporting and form features, services to enhance their competitiveness. Therefore, enterprises will not likely The maintenance expensive, personal, monotonous enterprise infrastructure, but will shift the effective external computer processing platform. Beyond the face of the future, the future of the enterprise will eventually custom “business as a service” (Baas) that in order to achieve Construction overall value chain rather than simply buying software. ”

Along with the more fiery of SaaS, coupled with the continued in-depth SOA on the market more and more people started talking about SOA SaaS products in the capacity. It is true that more and more software vendors will use SaaS approach to needs-based products to provide consumers with SOA. This is what we expect to see, but also to some extent confused the SOA and SaaS.

SaaS as a delivery mechanism, the transmission mechanism that single examples / lease a number of software applications procedures. Loosely Coupled SOA is the development of the software architecture. Therefore, SOA, including software is all about how to structure things, but SaaS is all about how software is being applied.

SOA SaaS bring the existing loose coupling, but also of the agreement, to governance services. In this context, SOA SaaS approach is beneficial. On the other hand from the case, SOA and SaaS in the re-use, cost control, standardization of reference each other, the two are beginning to convergence.

First need a clear point is: SOA is a framework approach, which is a SaaS delivery model.

We can such a simple definition of SaaS: the deployment of software for hosting service, and network access can be customized on-demand customers, developers and the implementation simple. The rapid development of Internet, software as a service to provide increased customer demand. SaaS and this is a new model conforms to this requirement, it can help software developers by providing services in the form of winning customers.

This article is provided by SK Net Service Company Ltd

From the simple definition and realization of form, “SOA can be considered SaaS in the enterprise implementation of a form.” This official view on the current SOA and SaaS most heated arguments.

(SK Net Service Company Ltd)

There are many people believe that, SOA is not as enterprises may not have the ability to run internal SaaS. “Arduous enterprise infrastructure to reduce the beneficial part of the SOA, SaaS will provide a more agile and cost-effective third-party service option.”

SOA and SaaS between what there is a link »is a service infrastructure (Service-Oriented Architecture), is a software as a service (Software as a Service). At the very least, they are on the “services”.

Ultimately, SOA is not likely to have the enterprise SaaS as the ability to run, but in many ways it can pave the way for SaaS, and no matter how the internal infrastructure of the SOA, and are not market-driven SaaS contend Sensitivity

There is no doubt, SaaS a complete subversion of the traditional software business model. It not only from the price, delivery mode, the risks brought about a marked improvement, is to promote the software and Internet integration and the development of the entire software market.

It can be said that the two technologies are symbiotic, but they can be different ways to achieve, through different ways to work together.

Supporters that “the majority of enterprises will eventually become the consumer and publisher services, thus obscuring the SOA and the boundaries between SaaS.”


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25
Jul

SK Net Service Company Ltd:The future market of integrated internet will be in China

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“Tencent wisdom» efficient online marketing summit “held in Shanghai yesterday, the father of integrated marketing, Northwestern University School of Business Professor Tang» Schulz in the General Assembly that the number of times the world has changed, the outflow of traditional Western-style Must be because the Internet advertising model and the emergence of technology and change

Tencent said Ma Huateng, CEO, although this year due to high energy, the loan-to-crisis macro environmental impact of the global economy there are various degrees of problems, but China’s Internet has not been affected. It is predicted that by 2010 China’s Internet market size will exceed 100 billion yuan, of which the Internet advertising market size will exceed 20 billion yuan.

This article is provided by SK Net Service Company Ltd

(SK Net Service Company Ltd)

China Internet Network Information Center (CNNIC) yesterday released the “22 China Internet Development Report” showed that as at the end of June 2008, the number of Internet users in China reached 253 million, ranks first in the world. Nevertheless, the Internet penetration rate is still below the global average (21.1%). Ma Huateng, the Internet has led socio-economic development of capacity and strength, there will be more and more enterprises to adopt the Internet and the means of integration, strengthening competitiveness, which use the Internet to conduct online marketing is one of the most important aspect.

Schulz believes that in today’s market, consumers control their decisions and the use of the media system. The media can continue to send a message, but from the audience to decide in the end they want to receive information. The biggest difference with the past, today’s consumers can sit behind the new media have a choice, do not have to passively accept the ads. Therefore, Tang »Schulz said that integrated marketing is to combine all the on-line, online and offline marketing methods. Tang »Schultz also criticized the effect Luanhua Qian did not stress the traditional advertising model, which are based on very limited knowledge on the audience to the advertisers do not know who is the audience. Tang »Schulz believes that China’s development of the Internet decide the future of integrated marketing.


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25
Jul

SK Net Service Company Ltd:Google Knol challenges Wikipedia and rewards will be shared with the author

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(SK Net Service Company Ltd)

This article is provided by SK Net Service Company Ltd

According to foreign media reported that since December last year, Google announced the new service, the company has been engaged in internal testing.

July 25, according to foreign media reports, Google on Wednesday officially launched the online encyclopedia called Knol services to the Internet encyclopedia Wikipedia launched a direct challenge.

Google said, knol based on the principle of voluntary users include some AdSense ads. If users choose to include advertisements published form, Google will share advertising revenue with the author.

In Knol, readers can comment on, and the author can comment on the debate directly or choose to accept or reject.

Cedric Dupont said: “There is only one possible Knol each author, groups may also be the results of cooperation and we will respect their copyrights, will show their real names behind the content, and we hope that the same subject can have multiple Knol, which will To provide users with better service. ”

Compared with Knol, Wikipedia is published anonymously, Contributor basic will not use their real names, the site will not have ads to appear. In Wikipedia, a person can change the content online and immediately released.

Google product manager, said Cedric Dupont, Knol encourage users to create various types of content, and a greater difference between Wikipedia. Knol encourage the author to use real names, Google will provide them with compensation.


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25
Jul

SK Net Service Company Ltd:Unlimited imagination behind the support of the authority

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(SK Net Service Company Ltd)

For. Mobi, in foreign countries. Mobi for ordinary users, perhaps only one domain name, while in China, the integration. Mobi information from the site is clearly different. As mobile Internet access to the authority of access and information site for those who are to move closer to the mobile Internet business, it is realizing his dream of the strategic focal point, because it is enterprises in the mobile Internet access and means both ways. Initially people using cell phones landing site, to enter the domain name in front of wap, that is the prerequisite for mobile Internet, and now, even this step is omitted.

But one thing is undeniable, although the site is a Chinese information technology addressing the area of national standards, but not entirely equivalent to the domain name, despite a series of functional integration, have access to WAP, but with. Mobi joined the , Is undoubtedly become more and more complete information from the site of the “names” feature, the value of further upgrading. With the support of the global top-level domain name, it means that in China, will cover information from the site, including Chinese,. Mobi, such as addressing a variety of ways and become the authority to enter the mobile Internet access, it said that the future in China only needs A Chinese words will be able to easily access mobile Internet, let alone information from the site itself has 12,114 mobile platform interactive marketing function.

Through 10 in the path of innovation, China’s Olympic 3 G in the application model, has entered a comprehensive business era, along with the domestic mobile industry on addressing the integration and standardization of information in the application of the site Services, methods of addressing the comprehensive development, China will effectively promote the rapid development of mobile Internet, the same, enterprise information from the site will also intercept and mobile Internet access to greater business opportunities and profits space.

In China, from 2004 onwards, mobile value-added service providers have proposed to draw on the traditional concept of the Internet, from the phone addressed in establishing a new market of mobile marketing, but until 2005 the market really there. Addressing access to mobile services as long as operators can be authorized in other words, the domestic mobile value-added services to almost have the ability to provide such services, coupled with technological threshold is not high, leading to the many business enterprises.

With the influx of industrial enterprises increased, problems will follow, fragmentation, the situation gradually split emerged. In order to end this phenomenon, in April this year, the Ministry of Information Industry and the Joint Institute of the telecommunications business units, integrated resource industry parties, unified registration system and database analysis, co-launched a mobile platform for addressing information from the site 12,114. As a national resource, after several months of smooth operation, has become a system based on the Chinese addressable areas on the national standard.

This article is provided by SK Net Service Company Ltd

At the same time,. Mobi and other global top-level domain name different from the characteristics of mobile terminals,. Mobi also provided a background of many services, such as from the establishment of the test, to optimize, to promote a series of free tools for users Provide a large number of mobile Internet content searchable database, and so on. As including Nokia, Samsung and many other mobile phones and search engine giant Google, are boss. Mobi’s core members, making. Mobi site with terminal equipment and search engine background, therefore, the future integration. Mobi is also the site of the information No longer a mere addressable mobile services, but to provide a powerful mobile Internet resources and improve the mobile Internet content and technology of full-service support, even through Google and other search engines, have. Mobi the background of support , The search will be much higher value, it means that the future regardless of the means, in the mobile Internet can easily find business information.


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25
Jul

SK Net Service Company Ltd:The driving force inside the joined industry

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As was traditional at the rise of the Internet, completely changed the world of work and lifestyle, and world integration. Now, with a wide range of mobile device use, mobile phones and the Internet has been the rapid integration tide coming in, mobile Internet access through mobile phones are brewing a few times in the traditional Internet a huge market, which, from the international giants, who have a I have been verified, in the face of mobile Internet demonstrated by the tremendous business opportunities, the giants are looking for high ground of industries, Nokia has already indicated that the mobile Internet company’s restructuring determination and Hutchison Telecom will Skype, MSN, Google and other Internet applications into their own Business; Ericsson to multimedia applications as an important future direction ……. from the layout of these giants have mobile Internet, has been that the rise of mobile Internet can not be stopped.

Although like cn, com that can directly enter the same direct access to sites, but. Mobi as the only global mobile Internet was created for the domain name, naturally there will be agreement, technical support, not to mention, cell phone giant Nokia, Samsung and others are. mobi investors, from the support of these forces Bukexiaoshi, mobile terminals installed in the browser, the future. mobi domain names may be the default, even omitted, without any prejudice. However,. Mobi enter the Chinese market still needs to face a localized user experience and habits of the issue, after all, the English on the phone memory and input by the Chinese people is not good at,. Mobi needs in technology, and lack of resources above the Greek integration To extend their value.

Therefore, the choice and the Ministry of Information Industry and Telecommunications Research Institute of cooperation can be called good intentions, in addition to China’s market potential factors, more importantly, as China Telecom Research Institute of Government Property monitoring, resource planning policies in support of research institutions, The national telecommunications network facilities and technical standards system has a pivotal position, and, in its mobile business innovations in addressing the above information from the site 12,114, has gradually improved the mobile Internet industry chain on addressing the various links, and information from Site in the Government’s support and the support of standards, has become a mobile technology in addressing China’s national standard, so,. Mobi site with information from the fusion of the two sides is indeed in terms of resources allocation and mutual complementarity, Information also means access to the site domain name system,. Mobi will be the dual policy and technical support.

Filed. Mobi, background is indeed prominent,. Mobi is the world’s first, but also the only one specifically for mobile phones and mobile terminal equipment create the domain name, its 14 major investors, both world-class operator Vodafone, Hutchison Telecom, the dominant mobile terminal Nokia, Samsung, the Internet or the corporate logo of Google, without exception, everyone Xiang Dangdang is the industry leader, also covers the future of the mobile Internet industry chain every link. In the highly competitive field of communications, also has never let any one thing on every link of the industrial chain of giants stand on the same camp, this is undoubtedly thanks to the mobile Internet by the release of the charm.

However, bilateral cooperation, not only significance of the case.

(SK Net Service Company Ltd)

This article is provided by SK Net Service Company Ltd


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25
Jul

SK Net Service Company Ltd:What kind of security risks dodomestic website face?

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According to Chen Yuqi analysis, during the various Olympic sites facing the main form of attack comes from the following:

• New phishing attacks: the current phishing attacks have not only limited to the decoy e-mail and network connections, but through attacks on DNS servers, so users of the site visit to normal automatic shift to phishing sites. At the same time, the new smart-oriented virus also beginning to emerge, even if the user in the browser entered the correct address of the bank site, the software can also address this lure directed to the site, as long as users try logging on to banking sites, The software will be the browser’s address can be directed to any one of the fake site, so many users unknowingly been stealing the account numbers and passwords. During the Olympic Games, due to the visiting tourists, a large number of transactions, transfers, shopping can be conducted through the Internet, phishing during this period is very likely to stir up trouble and to the banks, trading site, users are brought about enormous losses.

Chen Yuqi, said: “These attacks against all Olympic-related information release, video broadcast, trade, exchange and other sites to launch attacks by launching an attack to obtain illegal profits, to achieve specific political, damage or vanity to meet such purposes.”

(SK Net Service Company Ltd)

• denial of service attacks (DOS / DDOS attacks): denial of service attack is led to the crash site the most common type. Under normal circumstances, such attacks often occur in high visibility, the greater the number of active users of the site, during the Olympic Games, all kinds of live video, broadcast site, involving tickets, aviation, tourism and other business transactions, information exchange site May have suffered such attacks. Hackers use Trinoo, TFN, TFN2K, Stacheldraht, and other procedures to launch DDOS attacks on specific sites of the invasion and attack the installation procedures, resulting in network traffic to increase rapidly in a short period of time, more than the normal limit, thus allowing the system to collapse, the normal Use can not be carried out.

• virus attack: the virus attack is the most long last, the most widely spread scope of the attack, the Olympic period, in the form of the virus attack is also more diverse. Hackers may take the forms, including: instant messaging bulk Olympic-related information, to induce users to click on links or virus infected document by sending a theme or content of the Olympic Games-related information and e-mail and e-mail attachments in the annex to the virus In the forum or paste it released the virus Olympic competition at the scene pictures or video link, the lure users to click on; attacks on the dissemination of news related to the Olympic site, linked to the relevant page-transmitted virus.

This article is provided by SK Net Service Company Ltd


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25
Jul

SK Net Service Company Ltd:Hackers will greatly take advantage of Olympic Games

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(SK Net Service Company Ltd)

In view of the current emergency situation, Chen Yuqi said: “Olympic Games approaching, and makes many Olympic-related sites, data centers and institutions face even more serious security situation, in order to ensure normal operations and services to be free from infection and normal operation , We propose to the enterprise network security given sufficient attention, take corresponding measures to avoid in this round of attacks in the wave suffer unnecessary losses. ”

This article is provided by SK Net Service Company Ltd

In response, Chen Yuqi said: “hot incident has always been a hacker to the most popular tools, the history of the Olympics, World Cup and other sporting events are the hackers launched a large attack case in 2008 in Tibet and Sichuan big events Today’s earthquake and high oil prices, and even the U.S. war in Iraq were used as a malicious attack topic. In this regard, we must have sufficient attention. “

National Computer Virus Emergency Response Center director Zhang Jian in an interview when he said, “the 10th National Games,” information technology systems had twice the malicious attacks by hackers, as the information network has taken “resolutely defending the” strategy, the ultimate guarantee that only safe and sound. The centre issued earlier in the report also pointed out: According to historical experience, in order to “famous”, many regard the Olympics as a challenge hackers and the object of attack, and also the Beijing Olympic Games could face individuals, groups, organizations and even national or With a political purpose network attacks, network security situation is very grim.


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25
Jul

SK Net Service Company Ltd: Seize the “Elliot” of the radio ads

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Although the traditional endless innovation on the Internet, but so far, the most successful business model is still advertising, the global online advertising market to rapid growth. But in hundreds of millions of sites, advertising needs degree of concentration is very high. In the global online advertising market, Google, Yahoo, AOL, MSN four major online advertising company’s revenue of the global online advertising market around 90%, showing a near monopoly of the phenomenon, which in other forms of media have never appeared. China’s online advertising market also showed a similar trend. Analysys International’s report shows that in 2008 first quarter, the domestic online advertising market was 2.111 billion yuan, Baidu, Sina, Sohu ranked the first three, more than 50% market share, which accounted for 26.4 percent of Baidu, Sina accounted for 15.5% , Sohu.com accounted for 11.8 percent.

This article is provided by SK Net Service Company Ltd

In fact, not just posture of wireless, some in the wireless marketing companies have started mining in the “long tail” of SME’s wireless marketing needs. The end of last year, before advertisers more as a background of large transnational enterprises billion dynamic media announced the establishment of wholly-owned subsidiary of moving to 100 million Road, the main provider of wireless for SMEs marketing solutions, and Internet advertising alliance to launch a similar wireless advertising products , Is intended to meet the needs of SMEs in marketing, advertising grasp the main market, “Elliot.”

(SK Net Service Company Ltd)

Ye Xin confidence for the future: “Although there is no cell phone ads scale, but the future will take more than Internet advertising landscape of the road.”

CCTV 3 • 15 this year in honor of the exposure of SMS advertising industry some irregularities, and marketing aimed at the leading wireless companies Focus Media Focus, a subsidiary Wireless, for a time, the development of mobile advertising seems to cast a The shadow of the loss of direction. But this can not stop wireless ads are demonstrating the tremendous commercial value and prospects. According to Informa Telecoms & Media company forecast 2006 global mobile advertising revenues 871 million U.S. dollars, of which 72 percent comes from SMS advertising. 2011, the global mobile advertising revenue will increase to 11.35 billion U.S. dollars, of which WAP advertising revenue will reach 3.13 billion U.S. dollars, accounting for the overall mobile advertising revenue of 27.58 percent; streaming media advertising revenue 4.37 billion U.S. dollars, accounting for the overall mobile advertising revenue of 38.5%; The SMS in the mobile advertising revenue as a share of advertising revenue will drop to 24 percent. Ereli Advisory data show that in 2007 China’s wireless advertising market reached 780 million yuan in 2008, the growth rate will continue to remain at around 60%.

But with the traditional Internet to the strong performance of the stronger, “head market,” different characteristics, the mobile advertising market is a typical market Elliot, a mature industry chain and market structure is far from being formed. At present the domestic independent WAP sites are close to 100,000, although the competition is intense, but there is no fixed pattern. In addition, mobile advertising has the characteristics of the decision of the greater value of wireless advertising will be reflected in the “long tail” market. In-Stat’s research indicates that wireless advertising due to the screen, and other forms of restrictions, it is difficult to meet the requirements of corporate image advertising. Hence the numerous small and medium-sized advertisers, they advertise the purpose is to promote more sales. Although the amount of each single ad, product promotion of advertising and brand advertising can not be compared, but countless small and medium enterprises are the main demand of the numerous, and this personalized, fragmented demand, making mobile ads have a large number of “Elliot” advertisers. Ye Xin, said: “The reason why choose this mode of self-service platform for the future of the most basic judgement is the development of wireless advertising market will be different from the traditional trend of the Internet market, it is difficult to form a high degree of focus on the situation, ‘grassroots’ will Wireless Internet market as the main driving force. ”


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